Mercura develops an AI-driven software platform that turns unstructured customer enquiries into structured, product-specific offers, orders and tenders within minutes. Its proprietary models and product-matching engine integrate directly into existing ERP and CRM systems and are tailored to low-digitalised sectors such as construction, electrical engineering and technical building equipment. Acting like seasoned sales experts, the AI agents continuously improve their output through reinforcement learning. The addressable wholesale and industrial distribution market is estimated at roughly US$8 trillion. Remarkably, Mercura has been profitable since inception and had operated without external funding until now. Current customers include Bauder, Reisser AG, Siteco and the BME Group (including BAUKING and SHK Deutschland) across Europe and the United States. With the fresh capital the team will expand engineering capacity, enhance the product-matching engine and drive international expansion, targeting double-digit million revenue by 2026.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2025