Merryfield is a curated, membership-based loyalty solution and clean-label rewards app targeting purpose-driven CPG brands. Co-founded by David Mayer (formerly a healthcare private equity investor) and Joe Dickson (formerly director of quality standards at Whole Foods Market), the company launched a free iOS app in April 2020. Founding member brands include Applegate Natural & Organic Meats, Beyond Meat, Califia Farms, Good Culture, GoMacro, Health-Ade Kombucha, Justin’s, Once Upon a Farm, Thinksport, RightRice, Stonyfield Organic, and Vital Proteins. Merryfield closed a $3.5M seed funding round backed by members of the management team and high-net-worth individual investors. The company plans to use the funds to hire new staff, further build out the platform, and support go-to-market efforts with its collective of member brands. The article does not disclose revenue or user metrics.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2020