Merx is an AI-powered conversational commerce platform that enables brands to engage directly with consumers through messaging apps like WhatsApp. The platform leverages artificial intelligence to provide personalized, real-time product recommendations, answer customer inquiries, and facilitate purchases. Merx was founded in 2023 by Pietro Cammerini and Mohamed El Shaer and is based in London, UK. In March 2025 the company raised €1.1M in pre-seed funding to support its growth. The funds will be used to attract top-tier talent, scale operations, enhance AI models, and further develop the platform. Merx’s stated mission is to revolutionize conversational commerce and empower brands to engage customers in more meaningful ways.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2025