MessageGears offers a hybrid customer-engagement platform that accesses first-party data in place (BigQuery, Redshift, Snowflake) to power segmentation, personalization and cross-channel message orchestration. The platform executes campaign filtering and segmentation within customers’ data environments and only passes minimal, decrypted data to the cloud for message personalization; PII is encrypted in transit and at rest and redacted after delivery. Its features include customer segmentation, marketing message personalization and orchestration across channels such as email and SMS. Early adopters and customers include Expedia, T‑Mobile, Rakuten and Chick‑fil‑A; the company reports an over‑50‑company customer base. MessageGears was founded in 2011 and currently has a 102‑person workforce; leadership declined to disclose revenue or burn rate. Management says it has no plans to grow headcount by the end of the year but is positioned for growth given enterprise demand for first‑party data solutions. Led by CEO Roger Barnette, MessageGears offers a customer marketing platform that enables large enterprise brands to leverage all of their customer data in real time to send personalized messaging across multiple marketing channels at scale. The platform connects directly to modern data warehouses including Snowflake, Google BigQuery, Amazon Redshift and Microsoft Azure. Enterprise customers using MessageGears include Expedia, Rakuten Rewards, Chick-fil-A, T-Mobile and OpenTable. The company closed a $12m growth financing to support its operations. Proceeds from the financing will be used to expand engineering, customer support, sales and marketing resources. In conjunction with the round, Argentum’s Walter H. Barandiarán joined MessageGears’ board of directors.

Total raised

$74M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2022