MetaBrite develops a machine-learning platform and SDK that scans consumer purchase receipts and automatically extracts precise item-level details from any retailer. The company licenses its receipt-processing SDK into multiple consumer-facing apps and has refocused from its prior CookBrite consumer product to a business intelligence offering. MetaBrite employs about 40 people and says its business is expanding rapidly; revenue is “at least doubling every month,” according to CEO Court Lorenzini. The CEO previously raised nearly $5M for CookBrite and co-founded DocuSign; other senior hires include a CTO with Israeli Defense Forces engineering experience and a CPO from RealNetworks and Expedia. Management says the company is now preparing a Series B at a higher valuation to keep pace with accelerating demand. MetaBrite evolved from the CookBrite meal-planning app into a broader business-intelligence platform that analyzes consumer behavior for the packaged-goods industry. Its core product leverages proprietary technology that can automatically track pantry and refrigerator ingredients by scanning grocery receipts and logs intention, purchase, consumption, and restock behaviors. The company uses the CookBrite app internally while also embedding its data-collection technology with other application providers to deliver actionable consumer insights. MetaBrite is an 18-person team with executives and employees who previously worked at companies including DocuSign, HP, RealNetworks, Expedia, Kraft, McDonalds, IBM, and Nielsen. The company says it plans to raise an additional $1.6 million in the coming months as business gains traction. Leadership describes the move from CookBrite to MetaBrite as a strategic rebrand to expand beyond a single app and position itself as a provider of consumer behavioral insights.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2017