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Metrc

4151 S Pipkin Rd, Lakeland, FL, 33811, United States

Overview

Metrc builds a seed-to-sale traceability system that helps regulators track cannabis inventory and product movement from cultivation to retail. Its software is used statewide in California and by regulators in Washington, D.C., and it services 11 states including Colorado, Oregon, Alaska, Maryland, Michigan, Ohio, Massachusetts, Montana, Nevada and Louisiana. The company was described as a five-year-old, Lakeland, Florida business and currently employs roughly 100 people. Metrc traces its roots to Franwell, a company Jeff Wells founded in 1993 that focused on RFID, cold-chain management and regulated markets. Management says it will remain focused on regulators while looking to expand its regulatory focus into other regulated markets and products. The firm also expects to pursue work with both domestic and international regulators as legalization spreads.

Total raised
$50M
Funding rounds
1
Latest round
Equity
Latest activity
Oct 2018

Industries

  • Cannabis
  • Law Enforcement
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Recent funding

  1. Equity

    Oct 2018

    $50M

Team

  • Jeff Wells

    Founder ,President & Chief Executive Officer

    LinkedIn
  • Jesse Naranjo

    Chief Product Officer

    LinkedIn
  • Audrey Prior

    Director of Marketing

    LinkedIn
  • Chris Cox

    Vice President, Program Management

    LinkedIn