Metric is an Oslo, Norway–based company offering AI-driven marketing automation for e-commerce merchants, primarily Shopify stores. Its platform uses advanced machine learning to automate campaign creation, management, and optimization across Meta and Google and to improve return on ad spend (ROAS). Metric serves customers in the US, Norway, the UK, and Australia. The company will use the Series A proceeds to advance its technology, expand internationally, and scale operations to support a growing customer base. Metric raised €8.0M in a Series A round in March 2025, strengthening its position to pursue growth. The product targets brands seeking simpler, automated workflows to scale digital advertising.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2025