Founded in 2022 by Pakistani entrepreneurs Meenah Tariq, Omar Parvez Khan, and Dr. Habiba, Metric offers Max, an AI-driven “business co-pilot” that converts complex transactional data into clear spending analyses, forecasts, and growth recommendations for small and medium-sized enterprises. Built on a proprietary dataset of $4.2 billion in transactions, Max supports both English and Arabic and is already used by more than 130,000 businesses in 190 countries. The product integrates with platforms such as Shopify and Zoho and is accessible via web and Android, widening its distribution. Beyond analytics, the platform hosts a marketplace that connects users to embedded financial services and financing options. With fresh capital, Metric plans to deepen adoption in existing markets, expand pilots for integrated banking services across the GCC and other emerging regions, and launch a localized Arabic version for Saudi Arabia in 2025. The company’s cross-regional approach positions it to capture underserved SME segments in emerging markets. To date, Metric has secured $1.3 million in seed funding to fuel these growth initiatives.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2025