MetricStory builds machine-learning software that automatically mines web analytics (starting with Google Analytics) and generates plain-English reports and recommendations for marketers. The product is designed to make analytics accessible to non-experts and to eliminate data silos across engineers, analysts, marketers, and consultants. Founders Joshua Gebhardt and Brandon Nutter previously worked at Analytics Pros and launched the company after graduating Techstars Austin. The two-person company operates out of Galvanize in Seattle and counts early customers including FloSports and Frontier Airlines. MetricStory plans to add support for other platforms such as Omniture, Marketo, Salesforce, and Optimizely. Financially, the company recently closed a $1.45 million seed round.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2015