Metriqus is a data-focused marketing platform that helps mobile game studios manage and analyze their marketing data. Its solution allows studios to consolidate all of their data in a single place, obtain smart insights, and receive recommendations to reach the right audience. The product was developed by Akbank employees Timur Demirkıran and Esra Atakişi within the Akbank+ program under Akbank LAB. Akbank invested in Metriqus as part of the program's second cohort, supporting the startup's analytics offering. The investment is part of broader Akbank+ activity that, together with first-period investments in Waste Log and Voltla, brings the program's cumulative deployed capital to $1.4M. Akbank executives framed the move as a continuation of the bank's innovation investments, extending into analytics after prior focus areas like circular economy and electric mobility.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2024