MFour provides an all-mobile, do-it-yourself survey platform (MFourDIY®) and the Surveys On the Go® app to deliver location-based consumer insights. The company’s app claims more than 1,000,000 active panelists and roughly 2,000 new panelists joining daily, and is described as the most-downloaded and highest-rated survey app in the U.S. Core capabilities include GPS location capture, fingerprint validation, multimedia capture and GeoValidation® to increase response accuracy versus traditional online panels. MFour positions mobile as a replacement for landline surveys, email recruitment and online panels, emphasizing real-time push notifications to reach shoppers at point of decision. The company reported record 2016 growth, adding 88 new clients including more than 20 Fortune 500 companies. Planned initiatives include international expansion and scaling Labs & Engineering, Operations and Sales headcount to exceed 100 employees by the end of Q2 2017.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2017