MHYTH designs and sells luxury innerwear and related lifestyle apparel, positioning itself against global premium brands. The company follows an automation-led, asset-light model with domestic manufacturing focus and a low-inventory, high-rotation operating approach to deliver competitive design, quality and fit. Management has prioritised product development and building manufacturing capabilities over rapid expansion. The brand targets aspirational consumers across India and Asia and aims to create a recognisable global premium narrative. MHYTH began operations in Bengaluru and New Delhi after being founded in early 2025 and has attracted early investor interest, including an angel round with participation from Nine Rivers Capital and a pre-seed investment led by a Mumbai-based single-family office.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2026