Miaozhen Systems provides a Moment Tracking Technology platform that helps advertisers, agencies and publishers measure online campaign impact, including reach, frequency and audience demographics. The platform is used by multinational brands such as P&G, Microsoft, Volkswagen, L’Oreal, Coca-Cola and YUM!. The company was founded in 2006 and is led by CEO Zhu Wei. Miaozhen operates from Beijing with more than 280 employees and additional offices in Shanghai, Guangzhou and Singapore. Financially, the company completed a US$10m Series C financing as reported. No revenue or user metrics were disclosed in the article. Founded in 2006 and based in China, Moment Systems provides digital advertising measurement and optimization tools focused on reach, frequency and demographic analysis. Advertisers, agencies and online media companies use its platform to track reach and frequency, evaluate return on investment, optimize ad spend and improve advertisement impact. The company maintains client relationships with brands such as P&G, Microsoft, KFC, L’Oreal, Volkswagen and IBM. As of 2010, Moment Systems had a database of around 250 million Chinese internet users. The product suite is centered on helping customers measure audience metrics and optimize digital campaigns based on those insights.

Total raised

$30M

Funding rounds

2

Latest round

Series C

Latest activity

Apr 2013