Founded in 2024 by Ricardo Flores, Humberto Bravo and Gilberto López, MiChamba converts WhatsApp—Latin America’s most ubiquitous messaging app—into a traceable, measurable workflow tool. Its AI assistant, MarIA, acts as a virtual agent that logs tasks, monitors processes and facilitates real-time communication without requiring workers to learn a new application. Early enterprise adopters include Pemex, Hilton and Repsol, validating the product’s utility for large-scale operations. The company targets frontline employees who already rely on WhatsApp, positioning management functions directly inside their existing communication channel. With fresh capital, MiChamba plans to deepen MarIA’s capabilities, refine logistics-focused features and streamline internal process monitoring. The team also aims to enter the U.S. market, leveraging the growing Spanish-speaking population and widespread WhatsApp usage. No revenue or user figures were disclosed, but the rapid customer traction one year post-launch underscores its scalable potential.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2025