Midverse Studios focuses on acquiring and engaging users in Android apps through a network that rewards players for completing tasks across titles. Founded by gaming veterans Riz Virk and Mitch Liu, the company centers its approach on a metric the founders call "Cost Per Quality Engagement." The network increases rewards for users who finish a number of tasks, which is intended to drive retention beyond the initial download. The model is reminiscent of earlier iOS offer walls but presented as a more sophisticated solution for post-install engagement. Games in Midverse's network have seen average earnings per user per day increase by 25% on Google Play and the Amazon app stores. The company competes with video-based app-install networks like AdColony, Vungle and Applifier, as well as larger platforms such as Facebook, and has raised outside capital to support growth.

Total raised

$7M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2014