Millions is a social commerce platform launched in May 2021 that enables professional and semi-professional athletes to monetize their fan bases through video and merchandise offerings. The company has formed partnerships with thousands of professional athletes and hundreds of NCAA athletes and is expanding into additional sports categories including football, basketball, and soccer. Millions has also secured strategic partnerships with CAA Sports, the Professional Fighting League (PFL), and First Round Management. The founding team includes Matt Whitteker (CEO), Adrian Salamunovic, and Bruce Buffer. The company intends to use new capital to accelerate growth through key hires, market expansion, and added platform functionality. The business focuses on enabling athletes to create and control their own revenue streams tied to their social media followings.

Total raised

$10M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2021