MILLIONS.co is a social commerce and interactive video platform that lets professional and semi-professional athletes sell custom-branded merchandise and paid video interactions on a single page. Launched in May 2021, the company says it has attracted thousands of rising stars, partnerships with thousands of professional athletes and hundreds of NCAA athletes, and talent including Quinton 'Rampage' Jackson, Jon Anik, Michael Buffer, A.J. McKee, Bas Rutten and Din Thomas. MILLIONS has formed strategic partnerships with CAA Sports, the Professional Fighting League (PFL), and First Round Management to extend its reach to pro-athletes and fans. The company plans to use new funding to accelerate growth through key hires, market expansion, and added platform functionality, including video streaming and combined e-commerce features. It is launching a "MILLIONS Gives a MILLION" signing bonus campaign available to professional, NCAA and Olympic athletes. MILLIONS positions itself as a bridge between athletes and fans by combining elements of Cameo, Twitch, Patreon and Shopify into a single fan-engagement and monetization tool.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2021