mimbi provides a SaaS platform that leverages advanced data analytics to enable brands to measure ROI for their advertising campaigns on e-commerce sites. The product focuses on Retail Media, helping brands understand and optimize spend on e-commerce advertising. The company intends to use the €1.5m seed funds to enhance its platform and further empower brands to refine their retail media expenditures. The seed round was led by Founders Future and OVNI Capital, with participation from Kima Ventures and Better Angels. mimbi has strengthened its governance with the addition of Emmanuel Grenier and Marc Menasé to its board. The company was founded by e-commerce technology experts Mickael Froger and Frédéric Clément and is based in Paris, France.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2023