Mindbloom offers the Mindbloom Life Game, a browser and mobile app that gamifies personal growth by rewarding users for completing meaningful daily actions tied to a visual "life tree." Users pick actions from a recommended list of 500, earn seeds, badges and achievements, and can spend rewards on media and action packs; a paid GrowPro lifetime membership is offered. The company integrates behavioral science, game mechanics, art and social features (Facebook, Twitter, IM) and supports sharing inspirational media. Mindbloom reports 1.3 million personal commitments during beta with a 75% daily follow-through success rate and acquired 15,000 members in public beta. The company has 11 employees and a co-marketing, multiyear agreement with Aetna that the article says could be worth multiple millions of dollars. Mindbloom was started in 2008 by Chris Hewett and Brent Poole, with Poole serving as CEO.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2011