MindLytiX provides a marketing and advertising data platform that combines artificial intelligence, real-time data flow analysis and natural language to transform huge volumes of data into consumer profiles. Its solution delivers real-time targeting and keeps consumer profiles always up to date. The platform covers all touchpoints of connected consumers, from physical sources such as loyalty cards and beacons to digital channels including web, mobile devices, TV and connected objects. The company emphasizes that it respects user privacy. MindLytiX, co-founded in March 2015 and based in Paris, intends to use the funds for platform development. It raised €1.25m in funding from Iris Capital.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2016