Mindset offers artist-curated audio collections that center on personal stories and how artists handle struggles. The app currently features four collections from artists including Jae, Tablo, BM and co-founder Eric Nam; each collection contains 10 episodes of roughly 10–20 minutes, with an introductory episode free and full collections priced at $24.99. Mindset also provides free "Boosters," five-minute Calm-like clips of bedtime stories and motivational mantras. The company was created by brothers Brian, Eric and Eddie Nam as an off-shoot of their K-pop-focused podcast production company DIVE Studios after seeing high engagement on intimate artist episodes. Mindset launched an MVP in February, declined to share active user or revenue numbers, and raised venture funding by May. The company plans to use the seed funding for content creation, hiring and product development, will officially launch on September 14, and intends to release a new audio collection every two weeks.

Total raised

$9M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2021