Led by Jackson Engles, Daniel Saedi and Matthew Joseph, Minerva provides an AI-driven platform that helps brands unify and standardize first-party customer data, enrich it with a proprietary identity graph and more than 1,000 attributes, and create, analyze and optimize marketing campaigns at scale. The platform includes an Agentic Data Engineer to unlock customer data, tools for campaign creation and optimization, and measurement and reporting capabilities. Minerva works with consumer brands across sports, hospitality, financial services, real estate and travel, and its customers include the NBA, Juicebox, Luxury Presence, Trust & Will and Wander. The company plans to use the newly raised $20M to expand engineering, research and go-to-market teams and to build a self-serve product. The announcement also referenced a collaboration with OpenAI. No revenue, valuation or previous funding details were disclosed in the articles.

Total raised

$20M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2026