Minifeel sells premium skincare and cosmetic products like serums, cleansers and makeup in mini/trial packs so customers can sample products at about one-quarter of the full price. The platform doubles as a marketing channel for brands, offering a zero-cost customer acquisition tool to build awareness among targeted consumers. The company plans to use the recently raised funds to develop personalization technology that recommends the best products for individual consumers. Minifeel will also expand its number of trial product offerings by partnering with premium beauty brands. Founder Sagar Mithiya emphasized working with new-age beauty brands to connect them with the right consumers and showcase innovative products. 100X.VC's Ninad Karpe called the target market enormous and expressed optimism about Minifeel's potential for rapid growth.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2023