Miniso is a Guangzhou-based retail company operating a global network of lifestyle merchandise stores. Founded in 2013, the company has opened more than 3,000 stores worldwide, including over 1,000 overseas locations in more than 70 countries and regions. The company reports around one billion store visits and approximately 300 million purchases by its guests. Miniso received a RMB 1 billion strategic investment — its first external investment — with backers that include Tencent and Hillhouse Capital. The company plans to use the funds to improve information technology, capital operations and corporate governance, expand its intelligent retail capabilities and accelerate overseas market expansion. Its medium-term strategic goal is opening 10,000 stores in 100 countries with RMB 100 billion in sales.

Total raised

$146M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2018