Miniswap is building a vertical e-commerce platform dedicated to the global community of Warhammer miniature collectors, a hobby whose devotees spend significant time and money yet remain underserved by generic marketplaces. The founders, Cambridge University roommates Will Hanna (COO) and Zak Singh (CEO), have combined domain expertise and technical skill to create what they claim is the most comprehensive taxonomy of tabletop wargaming miniatures produced in the last decade. Their platform uses AI-assisted cataloging tools to ensure every model is accurately identified and searchable, providing collectors with a level of detail unavailable elsewhere. The company intends to channel its newly raised capital into expanding this catalog, rolling out richer community features, and preparing to enter additional niche hobby markets beyond Warhammer. While specific revenue or user figures have not been disclosed, the founders reference a “sneaky big” market of highly engaged, high-spend hobbyists as their initial customer base. Positioned as an anomaly in an AI-dominated Y Combinator batch, Miniswap focuses on depth and accuracy rather than broad, generalized commerce solutions.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2025