Mira is an Egyptian cosmetics and skincare startup focused on producing locally made beauty, skincare and makeup products. Founder and CEO Amira Dawood created the company to offer premium Egyptian goods at reasonable prices and reduce reliance on imported products amid dollar shortages. The company completed production of its first locally made beauty product and plans to launch it by the end of 2023, with a broader range planned for 2024. Mira plans to sell via its website and intends to open retail locations, emphasizing customer service and consistent local availability. Management is prioritizing building a strong domestic brand and a loyal customer base before seeking further external investment, targeting 100,000 customers by the end of 2024. The company stresses product quality, affordability, and a team committed to understanding local customer needs. Wingoo Investment and Technology’s CEO expressed expectation that Mira will expand to the UAE and Saudi Arabia within three years.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2024