mirrAR develops augmented-reality and AI products for the fashion retail sector and has recently expanded into beauty and jewellery. The company says its AR/AI offerings are designed to scale conversions and engagement rates for global retailers. Founder Meghna Saraogi frames mirrAR as aiming to become the largest AR and AI company from India for the world. The team has operated for eight years and gone through three pivots and multiple failures en route to the current product focus. mirrAR plans to grow across beauty and jewellery categories and take its offering to global markets. Financially, the company announced a new financing of INR 13 Cr in support of that expansion.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2023