MIRROR FIT produces the next-generation smart mirror "MIRROR FIT.", a dedicated smart body-composition scale, and a mobile trainer app, packaging hardware and software as an integrated fitness ecosystem. Since launch the product has sold over 2,500 units in about four years and the service now hosts more than 500 original workout programs covering yoga, boxercise, pilates, and content for seniors and children. The company updates original content weekly and captures user data 24/7 to support sustainable health habits. MIRROR FIT serves both consumers and corporate customers, pitching deployments to gyms (including unmanned gyms), golf salons, hotels and smart-home operators, with case examples including Kolet, Rightnow (24-hour gym) and GOLF NEXT24. The firm says it will use new funding to further improve service and product features, accelerate content and feature updates, and strengthen its organization through hiring. MIRROR FIT was founded in 2020 and is headquartered in Ebisu/Daikanyama, Shibuya, Tokyo. Cumulatively the company has raised ¥925 million to date.

Total raised

$6M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2024