Misapplied Sciences builds “parallel reality” display technology that can present different content to multiple viewers at once. Its displays use a pixel that can send different colors of light in tens of thousands of directions, enabling distinct images for people standing in the same room. When combined with location sensors, the company says a display can follow an individual through physical space. Misapplied positions the technology for targeted advertising and potential applications such as individualized roadway signs and personalized airport information screens. The Redmond, Wash.-based company was founded in 2014, operated in stealth for several years, and unveiled the technology last year; it won GeekWire’s Innovation of the Year award. Financially, the company previously raised a $3.4 million equity investment and a $900,000 NSF SBIR grant, and a regulatory filing shows an additional $7 million investment. Misapplied Sciences is a Redmond-based stealth startup developing a novel display technology. Co-founded by ex‑Microsoft researchers Paul Dietz (CEO) and Albert Ng (president), the company says its work will "change the way we see the world around us" and has been described as a "mind‑bending" screen technology. An SEC filing indicates the startup has raised $3.4 million, though the founders declined to confirm the round publicly and said the company remains in stealth. Ng's LinkedIn and company statements highlight plans involving display optics, computer vision, sensor fusion, 3D graphical interfaces, and physical prototype construction. Dietz's prior research on pressure‑sensing touch and low‑latency touch systems was used when Microsoft developed its Touch Cover and was featured in a Microsoft Research video demonstrating latency impacts. Misapplied Sciences was registered in Washington in November 2014, and an SEC filing lists Carl Ledbetter as a director.

Total raised

$10M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2019