Mishmash Naturals develops Ayurvedic personal-care products formulated specifically for children, positioning itself as a category creator in this niche. Its current portfolio spans Ayurvedic makeup for kids, child-safe sunscreen, and a body-care line that includes shampoo, lotion, body wash, and oil, all marketed as toxin-free, vegan, and cruelty-free. Founded by Kanika Singh Chopda, Labdhi Chopda, and Aditi Chaturvedi, the company holds AYUSH certification and aligns its formulations with global safety standards. With the new capital, Mishmash Naturals plans to invest in R&D and dermatological testing, broaden its product range into skincare, body care, and haircare for sensitive skin, and reinforce distribution. The firm also intends to explore international expansion starting with the UAE and wider GCC markets. Although the Indian children’s personal-care segment is still nascent, rising demand for certified safe and natural products underpins the company’s growth aspirations. No revenue, user, or other operating metrics were disclosed in the article.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2025