Miso launched as a check-in app for television content and now offers iPhone, iPad, Android and web apps. Users can check in to shows and movies, follow specific programs, earn points and badges, and engage via ratings, a chatter stream and user-generated question features. The company has expanded beyond simple check-ins with an app gallery and other tools to create a richer social, second-screen experience. Miso has formed partnerships with cable operators (DIRECTV and AT&T U‑Verse) to let the app communicate with TV receivers and with content partners such as Showtime’s Dexter to deliver show-specific tidbits. As of the article, Miso had roughly 250,000 members (up from 100,000 in January). The company plans to use new funding to grow partnerships and expand its technology team. Miso is a check-in platform for television content that lets users check in to shows and movies, follow specific shows, and earn points and badges. It offers iPhone, iPad, Android and web apps and is rolling out an API to partners. The product is developed by Bazaar Labs and was founded by Somrat Niyogi. The startup reports about 100K registered users. Miso has launched branded integrations, including exclusive badges tied to Oprah’s OWN Network. The founder has said 2011 will focus on expanding interaction beyond simple check-ins and sees potential for advertising in the second-screen market, while expressing skepticism about long-term value of badges alone. Miso is a content-focused check-in service that began as an iPhone app and lets users check in while watching movies, television shows and online video. The company has launched an alpha version of its website to broaden its reach beyond the iPhone app. Miso has struck partnerships—most notably with online video channel Revision3—that enable show-tied check-ins and special Miso badges. The team behind Miso operates under BazaarLabs and previously launched Flixup, a movie review aggregator based on Twitter. Miso announced seed financing from individual investors, though the amount was not disclosed. The company faces competing product launches at TechCrunch Disrupt.

Total raised

$6M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2011