MissMalini Entertainment runs a lifestyle and entertainment content platform spread across multiple properties. The site was launched by founder Malini Agarwal in 2008 and claims to reach 40 million people each month. The company will use new funding to expand content, technology, analytics and sales operations. It plans to build a video production unit and launch vernacular content to broaden its audience. MissMalini says it will expand focus beyond major metros into Tier‑I and Tier‑II markets to build communities of engaged young Indians. The fundraise is intended to support experimentation with new content formats to attract new audiences.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2018