Mitra sells refined-flour (maida) and related FMCG products using a stone-grinding process it markets as Chakki Fresh. The company plans to commission a 3,000-ton maida plant in October and broaden its portfolio into millet-based and lifestyle categories (gluten-free, sugar-free, diabetic-friendly flours) and organic spices. It intends to expand distribution in GCC markets and integrate smart manufacturing technology to improve efficiency. Mitra has focused on tier-II and tier-III Indian markets with a mid-priced premium positioning and reports a high repeat purchase rate. Financially, the company reported revenue growth from Rs 11 crore in FY24 to Rs 40 crore in FY25 and says it is on track to cross Rs 120 crore in the current year. Mitra is already EBITDA-positive and expects the new plant to raise monthly recurring revenue from about Rs 12 crore to roughly Rs 17 crore by November 2025. Mitra is a 2022-founded FMCG D2C company that manufactures a range of food products, principally flour and edible oil. Its new manufacturing capacity can produce more than 800 tons of flour and 3 lakh liters of oil per month. In its first year the company reported Rs 14 crore in sales and says it has built a distribution network of over 300 distributors and more than 15,000 retailers across 14 key locations. Mitra has established a manufacturing footprint in Mathura and Gurugram with facilities totaling over 40,000 square feet. The company plans to use recent proceeds to strengthen its supply chain, pursue export opportunities in European markets, and bid for strategic government tenders including NAFED and Bharat Aata. It is positioning for geographic and channel expansion while scaling production and distribution operations.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2025