MixRank is a competitive intelligence research tool for display advertising that uses machine learning algorithms and predictive modeling to automatically identify the most effective ad copy and traffic sources. Its AdSense search engine crawls pages running Google ads, indexes effectiveness data, and estimates ad performance to show which creatives and targeting are working for competitors. The product targets smaller brands and advertisers, giving them access to premium copy, content testing, and comparative analysis typically available to larger advertisers. Since launching in July, over 4,000 advertisers have been building display campaigns on the MixRank platform. The company is Y Combinator–incubated and recently raised $1.5 million via AngelList. MixRank plans to use the funding to grow its engineering team and develop more sophisticated analytics.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2011