mmERCH builds blockchain-enabled, generative-design fashion collections of singular, one-of-a-kind garments it calls “neo-couture,” each paired with a digital twin on the blockchain. The company leverages AI and generative algorithms to produce unique physical items accompanied by non-fungible digital counterparts that verify authenticity and scarcity. Revealed in late 2023 by Founder and CEO Colby Mugrabi, mmERCH is supported by a team of founders, creators, collectors, curators, artists, academics, and authors. The brand targets a community at the intersection of art, fashion, and technology and plans to launch its inaugural collection in April 2024. mmERCH raised a $6.4 million seed round at a $25.7 million post-money valuation to expand operations. Proceeds will be used to build a proprietary technology stack, grow the engineering team, and fund subsequent collections.

Total raised

$6M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2024