mNectar develops a mobile application virtualization and cloud delivery platform that enables users to sample apps before downloading. Its Playable platform provides playable ad units that help app developers monetize and acquire higher-quality users. Advertisers can vet users before paying to acquire them, while publishers benefit from high-performance ad units. The company serves numerous gaming customers, including Big Fish Games, GREE, King Digital, SGN, Storm8, Wooga, Zeptolab and Zynga. mNectar is led by CEO Wally Nguyen, CTO Artem Grigoryan and CRO Daniel Cheng and is based in San Francisco, CA. The company intends to use new funding to expand leadership, engineering and business teams with a focus on international expansion.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2014