Mobalytics builds an automated, data-driven coach for competitive gaming, originally leveraging League of Legends API data to quantify player skills like survivability and teamplay. The company has expanded its assistants to multiple titles, including Legends of Runeterra, Teamfight Tactics and Valorant, and tracks metrics such as information processing, map awareness and tunnel vision. It partnered with Tobii to add eye-tracking metrics, running research to convert high-frequency gaze data into player-facing measures. Mobalytics aims to create an adaptive gaming assistant that personalizes suggestions to improve play. The company reports more than seven million monthly active users and plans to use new funding to double down on what has worked and expand into other games and genres. Mobalytics builds an analytics-driven competitive gaming coach that uses existing APIs and available data to assess player skills via a Gamer Performance Index (GPI). The GPI delivers a snapshot of a gamer’s playing style along with strengths and weaknesses in a single image to help players see what to improve, better match against competitors, or build more effective teams. The company is focused on top PC e-sports titles initially, launching a private beta for League of Legends to the first 10,000 people on its waiting list and planning Overwatch PC support early next year, with console gamers under consideration. Nearly 20,000 users have signed up for early access. Mobalytics raised $2.6 million in a seed round to recruit talent and expand operations across the globe; this is the company’s first major bout of fundraising. Co-founder Amine Issa said the immediate priority is ensuring the algorithms generate meaningful insights so players will trust and rely on the platform.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2020