Mobee provides real-time crowdsourced data and insights for brands, retail and asset management firms, delivering direct visibility into retail stores via alerts, data and analysis tools. The company’s technology enables clients to collect thousands of geo-located data points and photographs in hours, giving immediate insight into product availability, shelf positioning, promotions, competitive intelligence and other drivers of retail sales. Mobee has a national reach and offers tools for monitoring new product launches, seasonal programs, in-store promotions, demonstrations, and sales associate performance. Founded in 2011 and led by President/CEO Hal Charnley, the company is based in Boston, MA. Mobee intends to use the financing to expand market reach and deepen client engagement. The product focuses on providing fast, actionable retail execution and performance intelligence to brands and retailers. Mobee operates a mobile ‘mystery shopper’ service that rewards consumers for completing structured, location-verified surveys called “live missions.” The app asks 5–10 specific questions about things like wait times, cleanliness, and staff helpfulness, and verifies visits via GPS and optional receipt photos. Users earn gift cards and other prizes (examples cited include Starbucks, Dunkin’ Donuts, iTunes, Amazon and Sephora) in exchange for mission completion. Data from shoppers is shared in real time with businesses to help standardize operations and monitor stores. At launch Mobee is live in Boston on iTunes with 5,000 missions underway at chains like Starbucks, Dunkin’ Donuts, McDonald’s, and Subway, though none of those companies are officially partnered. An Android version is in development. The company was founded by Prahar Shah (CEO) and Thibault Le Conte (CTO) and includes experienced board members advising its go-to-market approach.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2015