Mobees operates a 100% digital, on-car out-of-home advertising platform that installs screens on rideshare vehicles to deliver hypersegmented ads across urban routes. The company was created in Rio de Janeiro and launched during the pandemic, and is about to complete one year of operation. Today it operates roughly 400 screens across 200 rideshare cars, serves more than 25 clients and has run over 100 campaigns; it has also paid over R$750k to driver partners and maintains a waitlist of more than 30,000 drivers. Mobees positions its product as measurable, accessible and scalable across Latin America and sells the value of reaching commuters in their daily journeys. The startup plans to use new capital to fund national expansion (next stop São Paulo plus two additional capitals under study) and to grow its sales, marketing and technology teams. Management expects to reach 600 screens in 2021, sign more than 40 clients within the year and projects a 4–5x revenue increase over the next 12 months. Mobees deploys IoT-equipped digital screens on app-based rideshare cars to provide programmatic, hyper-targeted out-of-home advertising that can be scheduled by geolocation, time, weather and other signals. Its platform offers advertisers real-time visibility and campaign optimization similar to digital ad platforms, while capturing urban data via onboard sensors. The company started with 100 cars, covers an estimated 20,000 km daily, and works with more than 20 brand clients. Mobees pays partner drivers up to R$1,000 per month in commission and reports roughly 10,000 drivers waiting to join the platform. It has 20 cities mapped for future expansion and a partnership with SindRio to promote local restaurants and bars. The startup reserves inventory for social and neighborhood advertising and aims to use recent capital to accelerate national growth and position itself as a leading player in Latin America.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2021