Mobile Action offers app store optimization (ASO) and competitive-intelligence tools, including an “App Visibility Score” that combines keyword, reviews, seasonality and category ranking to produce actionable recommendations. The service has a freemium tier and paid plans starting at $499 per month, with enterprise packages available. The platform tracks over 3 million apps across the iTunes App Store and Google Play, uses over 8 billion data points, and is used by developers of more than 70,000 apps representing over 4 billion downloads and $1.5 billion in app-store revenues. The company reports it has been doubling every month since December 2014 and remains cash-flow positive. Mobile Action currently has offices in San Francisco, New York and Turkey and plans an Asia presence; it also plans to expand support to the top 10 Chinese app stores, Apple Watch and other IoT devices. The startup is 22 people today and expects to grow to 35–40 employees by year-end as it hires across sales, business development and engineering. Mobile Action provides an online dashboard offering app visibility insights, competitor intelligence, keyword and ASO optimization, and campaign management across mobile ad partners. Founded last July by CEO Aykut Karaalioglu, the product also advises on feature improvements using user feedback. The service optimizes app names, keywords, descriptions and screenshots and integrates with 45 mobile ad companies to manage promotion efforts. Mobile Action sells premium ($5,000/month) and enterprise plans and serves 85 active clients including NBC Universal, Spoonrocket, Runtastic, RideScout, Chefs Feed, Slice, Flipps and TextNow. The team is 13 people, the company is cash-flow positive (about $150,000+ per month) and is on track for $2 million in revenue this year. With the new funding it plans to hire senior sales and marketing staff, including an enterprise sales director.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2015