MobileApps.com operates an advertising, discovery and distribution network that aggregates mobile apps across iOS, Android, BlackBerry, Windows Mobile and other platforms. The site lists about 500,000 apps and hosts roughly 2,000 apps directly in its marketplace. Developers can import apps from other stores and claim/publish them on MobileApps.com in about 60 seconds; for non-Apple apps developers keep 95% of the sale price. The company sells targeted “smart widgets” to publishers that showcase apps customized by country, keyword and category, with widget positions determined by bidding in a self-service tool. MobileApps.com takes 38% of what advertisers pay for widget positions. The company is incorporated in Singapore and positions itself against competitors such as US-based AppTap.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2011