Mobilewalla operates a consumer-intelligence mobile platform that uses big data, AI and machine learning to deliver granular demographic, behavioral and systems-usage insights. The platform covers more than 1.3 billion consumers across 31 countries and is a Nielsen-verified provider of mobile audience insights. Mobilewalla’s business model is licensing data to B2C enterprises, with customers in telecom, retail, CPG and financial services. The company says it is GDPR-compliant, does not collect personally identifiable information, engaged a privacy-focused law firm, and appointed Jay Clark as Data Protection Officer in November 2017. Near-term plans include expanding the global footprint (Japan, Korea, Australia), establishing a U.S. enterprise revenue team, and increasing engineering and data-science headcount. Mobilewalla offers app search/discovery and an app developer analytics platform that aims to produce "Quantcast-like" mobile audience measurements by organizing mobile users into demographic groups. The company clusters nearly 2 million indexed apps into small buckets (roughly ~100 apps per bucket) using machine learning and big-data techniques, assigning each bucket a reference app with known demographics. Clients query Mobilewalla's APIs to return apps matching narrow demographic selections in real time; early customers include InMobi and several real-time bidding exchanges. Since debuting its analytics in March the service amassed over 3,500 publishers and the company now maintains about 65 terabytes of app data (it had previously amassed ~50 TB and was adding ~1 TB per week). Mobilewalla plans to expand engineering and product management headcount, grow from a 13-person team to about 30 employees in six months, and relocate from Atlanta to Seattle. The company took its first outside capital with this recent funding; the article does not disclose valuation or instrument specifics.

Total raised

$17M

Funding rounds

2

Latest round

Series B

Latest activity

May 2018