MobPartner operates a performance-focused mobile ad platform positioned as an equivalent of AdMob but for performance marketing, with advertisers paying only when users complete actions like a sale or a call. The company reports a network of over 100,000 publishers across 100 countries and completed more than 1 million mobile transactions in the past six months. Transactions occur on mobile websites, via text, and inside iPhone and Android applications. MobPartner plans to use new funding to expand its services into English-speaking markets and into emerging markets across Asia, Africa and Latin America where mobile is the primary internet access. The article identifies the company as French and notes it was founded in 2008. The recent funding round is intended to support that geographic and market expansion.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2011