MobSmith (formerly NearbyAd) offers a turnkey platform for creating rich media, interactive mobile ads with dynamic, personalized content and targeting by location, demographic, or publisher content. The product integrates with existing ad networks, provides analytics, and supports dynamic changing content for personalized campaigns. CEO and co-founder Ingrid Lestiyo positions the company as a toolset to execute premium, interactive campaigns at scale, in response to perceived gaps in products like DoubleClick for Mobile. Early customers include NetShelter Technology Media and TripIt, demonstrating initial commercial traction. The launch targets a multi-billion dollar mobile advertising market and the company is positioning itself to compete for premium mobile ad spend. The article reports the company has raised capital to support its launch and growth.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2011