Founded in 2015 in San Francisco, Modal (formerly Drive Motors) builds white-label digital commerce software that plugs directly into a dealership’s existing website and showroom flow. The platform allows car buyers to complete every step of the transaction online—selection, financing, and final checkout—creating a fully contactless purchase experience. Beyond today’s checkout tools, Modal says it is developing a broader “multimodal” ownership operating system that will serve as a unified channel across sales and post-purchase interactions. Its software is currently used by leading automotive dealers and brands, though no specific customer or revenue figures were disclosed. The company positions itself as an enabling layer rather than a consumer marketplace, aiming to boost dealer conversion rates and customer satisfaction. Modal has now secured $15 million in Series A financing, providing runway to expand product capabilities and strengthen partnerships with OEMs and large dealer groups. No other financial metrics were shared in the article.

Total raised

$20M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2020