Modern Baker develops a nutrient-density platform and IP to make ultra-processed foods (UPFs) actively healthy without sacrificing taste or convenience. Its proof-of-concept product, SUPERLOAF, is manufactured by Hovis and is stocked in major UK retailers including M&S, Sainsbury’s and Ocado. The company works with university labs and has secured seven UK government grants to validate its science. Modern Baker operates a capital-light, SaaS-style model that licenses its technology to manufacturers so everyday brands can be upgraded. The pipeline targets multiple UPF categories — biscuits, sweet bakery, breakfast cereals, ready meals and beverages — beyond bread. Founded in 2017, the company positions nutrient density as a scalable fix for population health while enabling commercial growth.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2025