ModernAdvisor offers technology-driven, personalized and optimized portfolios of ETFs for Canadians, managing RRSP, TFSA, and taxable accounts. The service automatically adjusts and rebalances portfolios as market conditions and client circumstances change. Management fees range from 0.35% to 0.50% per year, significantly lower than the average mutual fund in Canada. The company emphasizes transparency, low cost, and elimination of account minimums to democratize access to investment management. ModernAdvisor planned a public launch in late October in British Columbia, Alberta, and Ontario, with expansion to other provinces shortly after. The recently closed financing will fund team growth, including hiring software engineers and data scientists to strengthen its technology platform.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2015