Founded in 2023 by Manish Paul, Moe Puppy is a direct-to-consumer pet care brand focused on grooming and wellness products including dry shampoo and anti-tick spray. The brand serves customers through its website, major marketplaces (Amazon), quick-commerce platforms (Blinkit, Zepto) and pet-focused platforms such as Supertails. Moe Puppy reports having served over 1 lakh customers, a repeat purchase rate of around 30%, and 10x growth over the past year. With the recent pre-seed raise, the company plans to invest in marketing, product R&D, supply-chain optimisation and selective hires across growth, operations and customer experience. The article positions the startup within a growing Indian pet care market where demand for premium and wellness-focused products is increasing.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026