Mogujie launched in 2011 as a Pinterest-style shopping sharing site and has since expanded into commerce. The company reports 80 million users, with 35 million monthly active users on mobile, and says 60% of monthly sales come from mobile. At the end of 2013 it launched Youdian, a platform for retailers to sell directly to users, converting the site into a marketplace. Mogujie announced $200 million in its fourth funding and is reportedly valued at $1 billion. The company said part of the new funding will be used to build out the Youdian marketplace. Founders’ backgrounds at Taobao and the marketplace move position Mogujie as a direct competitor to Alibaba and rivals such as Meilishuo, and there were unconfirmed reports of acquisition talks with Alibaba.

Total raised

$200M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2014