Molio is a Salt Lake City-based creative and media agency focused on building brands through YouTube. A 2015 spin-off of oral care company Orabrush, Molio combines intelligent ad placement software with advertising services such as content creation, video optimization and media placement. The company uses these capabilities to generate hyper-targeted marketing campaigns aimed at increasing awareness, engagement and conversions. Molio raised a $1 million credit facility provided by Square 1 Bank and intends to use the funds to accelerate growth and expansion. The company is backed by Greycroft Partners, True Ventures, Subtraction Capital, Advancit Capital and Peak Ventures. Molio was spun off from Orabrush as an independent video marketing ad-technology and branding company that launched with a $3 million Series A. Its core product is proprietary software that creates multiple video variations, targets optimal audiences, and places programmatic ads on YouTube. Molio combines content creation, video optimization (A/B testing) and programmatic media placement as an integrated advertising service. The company emphasizes data analytics and programmatic bidding to achieve industry-leading cost per view for qualified target audiences. Molio’s model has already been applied to build brands tied to Orabrush’s prior success and the company says it drives predictable, scalable brand awareness, engagement and conversion. Ten clients across multiple verticals are currently using Molio’s services, including MileIQ, Poo~Pourri, Strider Sports and Wilson Golf Duo.

Total raised

$4M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Sep 2015